Automation of loyalty programs

A system for loyalty programs can be a separate system, or it can be a module within an online store or a marketplace, including for the B2B and telecom sectors, for manufacturing and pharmaceutical companies.

Automation of loyalty programs implies an extended promotional/promo and bonus system for buyers, as well as for suppliers in marketplaces.

For example, stocks like:

• new price for a fixed period or while the product is new,
• discount or bonus when buying one and the other product,
• when buying N items 1 as a gift,
• when buying one and the other product, the third one is free.

Or the accrual of bonuses when buying specific goods or upon reaching a certain amount of checks, and so on.
Also, a loyalty system can be developed by collaborating several types of discounts or several brands.
There are many options.

At the same time, all the activities of buyers and achievements are recorded in the personal accounts of administrators, sellers and in the personal accounts of the clients themselves. Clients see indicators, trends and charts on them. They see what activities or purchases are missing to get the desired bonus or become a new character in the loyalty system of their favorite brand, for example, a “guru”.
Loyalty program automation is not just programming, it is helping the client to form business requirements, using the experience we have gained in such systems.

Also, when developing loyalty systems within large online stores and marketplaces, we can additionally advise the client on how to competently switch from offline loyalty programs to online loyalty programs and motivate buyers and sellers to use them more actively, which allows increasing the average bill and conversion to purchases .

Write to us if you are thinking about automating the loyalty system.