Online stores, ecommerce platforms

Digital Zone is one of the few Russian companies with expertise in launching large-scale e-commerce projects, developing front and back offices for large and successful online stores. The company provides services for:

-development of online sales strategy and order management;
-Optimization of client's expenses for development of internet-projects;
-Selection and implementation of scalable technology platform, including its own DZ Market;
-Integration of internet-shop platform with accounting system, order management system.

Digital Zone conducts research on best practices in e-commerce, analyzes how customers choose products, make decisions and place orders. The team of experts will advise on how to make the interaction between the buyer and the trading site as convenient as possible for the client and profitable for the customer. It will advise on the choice of electronic payment systems, processing providers and billing companies.

Development of the search and catalogs of the online store
We create turnkey online store, as well as fine-tune client's existing solutions:

We implement a complete search system with morphology and grammar, with auto-correction and auto-completion, faceted grouping of results;
-Provide a mechanism for selecting products and grouping product catalogs based on AI;
-We develop product catalogs for a medium and large number of SKUs with grouping by tags, facets, and sections. Connect multiple sources and catalogs with personalization functionality. Multilingual, multiregional, multicurrency support is implemented;
-We integrate the online store with external and internal systems, including a call center;
-We build a system to manage inventory and product cards.

Services
For the correct creation of an online store, also a lot of work is done to configure the business process of ordering a product or service: the formation of orders with the configuration of the workflow, providing the layout of orders, management of creation, assembly, grouping and delivery of orders, return management and warranty service.

Personal Cabinet
We create a personal customer area integrated with all the system's modules: purchase and order history, account management including bonus accounts, service and service management. We track and motivate repeat purchases, participate in marketing campaigns.

Back office
For marketing and analytical purposes, Digital Zone develops tools for viewing statistics, analyzing user behavior and building customer profiles. Management and analysis of marketing campaigns and integration with social networks. Search and analysis of unfinished deals.